Website Builders - Say Goodbye to
Technical Frustrations

For years, web developers have created sites with a mix of HTML & CSS (the
programming languages that websites are written in). But with the rise of the
Internet and software, new types of tools have emerged that streamline the process
for non-technical users. These are called website builders and they work by allowing
the creation of a website without writing the underlying code. They fall into two
categories: hosted and on-premise.

Hosted website builders (like Wix) run on servers that use proprietary software and
offer a backend where users log in to manage their designs & content along with the
actual website files that browsers will display to visitors. These tools bundle hosting,
security, support and oftentimes domain names into a single subscription fee. They
are a lot like buying a condo instead of building your own house and paying for
garbage pickup, yard care, and maintenance.

Many DIY website builders are still based on Flash and had some weird URL
structures that were difficult for Google to crawl and index back in the day. Now
most website builder platforms are built on HTML5 with easy drag & drop
functionality. The best ones also feature responsive design and mobile-first
optimizations, meaning they automatically adjust to different screen sizes.
Most hosted website builders will have a large pool of professionally designed
templates that can be used as-is or customized for a better fit. The editing software
allows you to move things around, add & remove elements, rearrange pages and
create your own unique layouts. If you need something more specific, look for a
solution that offers plugins that let you add functions like a blog, galleries, maps,
forms and SEO tools.

With a simple click, you can change the color schemes of your site or upload your
own logo to brand it. The same goes for adding images, videos and other media. You
can even build out an entire page with text boxes, links and form fields to turn your
site into a powerful marketing tool.

Website builder solutions also typically offer a wide variety of plug-ins to add
functionality, such as a blog, map, forms, analytics and more. You can even build a
complete e-commerce store and configure a payment processor.

When it comes to e-commerce, some website builder tools offer advanced features
like product carousels and multilingual support to give you the flexibility to sell
products online in any country. Other solutions offer more extensive e-commerce
integrations with major players in the industry.

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